Introduction

Social media and mobile technology are fundamentally transforming the way we interact. This transformation is compelling anyone in the marketing, branding, or communications fields to rapidly develop a new set of digital skills.

The Media Storm Master’s in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from the recent college graduate looking for a hyper-practical career path, to the Shanghai-based marketing manager looking to refresh his or her résumé. Anyone who seeks to develop skills in digital marketing communications and accelerate exposure to cutting-edge thinking in the social/mobile space will benefit from this experience.

This unique program is a joint effort by the Lubin School of Business at Pace University and Media Storm, the second-largest independent media planning and buying agency in the U.S. Media Storm works with some of the most well-known digital, entertainment, and retail brands in the world. The agency brings a unique media model that places unpaid media at the forefront. Founded in 2001, it has offices in New York City, Los Angeles, and Connecticut.

During the 18-month program, Media Storm Master's students will learn how to:

Perform digital marketing trend analysis

Design social media and mobile marketing strategies

Create artistic viral ideas/memes that drive social engagement

Plan and execute effective, integrated digital marketing programs

Track and measure campaigns using the latest analytics tools

Program

Program

Welcome to the first and only accredited master's degree in social and mobile marketing, co-branded with a noted media agency.

[AACSB]

AACSB elite accreditation — Lubin's dual accreditation by AACSB International, the Association to Advance Collegiate Schools of Business, is an elite distinction shared by fewer than 2% of business schools in the world.

Small Team, Big Impact Culture

The program is built around small, interactive classes, and is selective.

Learn at the Speed of Social

Real-world case studies: Students will receive custom content and will work on social media and mobile marketing challenges that are current issues faced by MediaStorm clients.

Online Learning

Pace has garnered national recognition, with U.S. News & World Report ranking Pace #1 in New York City for online undergraduate degree programs. Some of the classes in the Media Storm Master’s are held online. Learning to collaborate with others in virtual work environments is an important benefit of online education.

Rigorous 18-month Academic Program

This unique "learn-while-doing experience" is anchored in an intense focus on building a true understanding of the core fundamentals of effective digital/social/mobile marketing.

Industry experts, artists, entrepreneurs will share inside stories

The program has a significant and ongoing commitment to provide each student with access to leading industry practitioners and guest speakers. The Dean of Lubin himself has held different positions in media: Internet entrepreneur, NBC Television Network president, corporate attorney, CEO of Viacom Entertainment, and film producer.

Guidance and Advice

Take full advantage of a dedicated team of advisers. They can guide you through the program and into your career, opening doors and making connections for you.

International student population

947 Lubin students from 81 countries: Build your global network and take it with you when you graduate.

New York City as your campus

Some of the most important brands and social media companies, both large and small, are based in NYC. Access to ideas and culture that will expand your horizons is unparalleled.

INTERNSHIPS

Internships

DURING YOUR TIME IN THE MEDIA STORM PROGRAM, YOU WILL PARTICIPATE IN INTERNSHIPS WITH LEADING BRANDS. FROM YOUR CLASSROOM, APARTMENT, OR WHEREVER YOU ARE, YOU WILL HAVE THE OPPORTUNITY TO COLLABORATE ON REAL PROJECTS, IN REAL TIME.

Actual assignments:

How can Sundance TV build on audience for the second season of The Red Road?

Digital/cultural anthropology trend reporting for Wilhelmina Kids and Teens?

New digital insights for bonds on Snapchat

How does Chobani use digital to better understand its customers?

Create a viral experience for Shadow Hunters

Design a mobile/social launch strategy for a new Freeform TV show

Executives from Media Storm and their clients evaluate student work and provide feedback towards improvement.

Field Operations:

Visits to The Nielsen Living Room to learn about media measurement

A day at AT&T Labs for Mobile Advertising Immersion

Courses

Courses

THIS 10-COURSE DEGREE PROGRAM IS A HYBRID EXPERIENCE, AS SOME OF THE CLASSES ARE HELD ONLINE. THE PROGRAM BEGINS WITH A BURST OF INSPIRATION, MOVES THROUGH THE CURRICULUM, AND CONCLUDES WITH A SPECIAL RESEARCH PROJECT THAT IS CERTAIN TO BE AN EXTRAORDINARY EXPERIENCE.

Social Media and Mobile Marketing Strategies

Course Description:
Students will explore social media and mobile platforms, social media and mobile communication strategies, SMS communications, mobile web, and mobile search.

Guest Speakers:
Craig Woerz: Managing Partner - Media Storm
Rebecca Tellez- Higgins: Director, Strategic Innovations and Insights - Media Storm
Daria Musk: Google+ Internet music sensation
Charlie Fiordalis: Chief Digital Officer - Media Storm
Whitney McGowan: Manager, Social Media - Sundance TV
Marlene Wallach: President - Wilhelmina kids & Creative Management LLC
Jason Wolf: Supervisor, Strategic Planning - Media Storm
Kate Shifman: SEM and Paid Social Supervisor - Media Storm
Jay Gorchow: Senior Analyst - Media Storm
Alana Bly: Founder - Social Ladder app

CLICK FOR PROGRAM CURRICULUM

CLICK TO SEE MORE COURSE CONTENT

TO SEE STUDENT ACTIVITY, VIEW THE HASH TAG #MediaStormMasters

STUDENTS

Students

"Pace University has long been a leader in experiential learning, and we are thrilled to take a step further with this unique collaboration with a leading industry practitioner. Higher education is at a time of transition — there is much discussion about the gap between what colleges are delivering and what employers need. Media Storm will deliver great opportunities for our students, enhancing the academic program with real-world experiences."   Neil Braun, Dean

Admission

Admission

A U.S. bachelor's degree or an equivalent degree from a foreign school is the preferred undergraduate degree requirement for admission into the program.

In addition to a résumé, a personal statement, a GMAT or GRE score report (may be waived), and two recommendations, applicants must submit official transcripts from all colleges and universities they have attended. A recent TOEFL score, no more than two years old, is required of all applicants whose native language is not English. Recommended application deadlines are August 1 for the fall entry term and December 1 for the spring entry term.

Click for our Application, Guidelines, and Checklist

For admission information, please contact:

Pace University
Office of Graduate Admission
Phone: (212) 346-1531
E-mail: graduateadmission@pace.edu

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Scholarships

Scholarships

The Lubin School of Business and Media Storm offer a $10,000 scholarship to be awarded to an exceptional incoming student accepted into the Media Storm MS in Social Media and Mobile Marketing program. To apply, visit www.pace.edu/lubin/mediastormscholarship

For other scholarships for incoming graduate students, visit www.pace.edu/admission-aid/graduate-admission/graduates/scholarships-and-grants

Job Opportunities

Job Opportunities

Media Storm and Lubin put you at the center of global commerce through a network of alumni and corporate partners.

Pace University also has one of the largest internship programs in the Metropolitan New York area.

Gain valuable experience in one or more internships — with internationally respected companies. Brands where graduate marketing students intern include:

Partial Media Storm Client Roster

MediastormClient_Logos